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Pay Per Click & Google Ads

Google Ads is an online advertising platform where advertisers pay to display brief advertisements, service offerings, and product listings within the Google ad network. We help you target who you want, when you want — with measurable results and an average 200% ROI.

Pay Per Click

Data-Driven PPC That Delivers Measurable ROI

We break your business down into bitesize chunks to give the user, Google, and more importantly YOU what you want. Our approach combines planning and structure with daily optimization — including negative keyword additions, performance benchmarking, conversion analysis, and budget flow management.

We know what works. The use of conversion tracking allows us to understand which keywords generate the calls, enabling us to spend budget more wisely. Small settings adjustments can make a huge difference to who, where, and when your adverts are served up. We understand the correct settings for your business.

"Understanding what keyword, device, time of day, day of the week, or even which post code generates the best return on investment — that's measured results."

200%
Average ROI
Pay Per Click Google Ads - AD Consultancy Group
Why Pay Per Click

Why Pay Per Click?

With Google holding 92% of the UK market and 65% of PPC users ready to buy, paid search accounts for 52% of Google's traffic. Users are twice as likely to buy than from organic search.

Planning & Structure
We break your business down into bitesize chunks to give the user, Google, and more importantly YOU what you want. Target who you want, when you want, and turn ads on and off as you please.
Daily Optimization
Negative keyword additions, performance benchmarking, conversion analysis, and budget flow management — we optimise budget to spend more at the right time for maximum impact.
We Know What Works
Conversion tracking allows us to understand which keywords generate calls, enabling smarter budget allocation. Expert settings advice ensures your adverts are served to the right people at the right time.
Measured Results
Understand what keyword, device, time of day, day of the week, or even which post code generates the best return on investment. Businesses make on average a 200% ROI with properly managed PPC.
Why Pay Per Click Doesn't Work
1. Poor Understanding of Ad Match Types
Allowing unrelated but closely matched keywords and search queries to trigger your ads wastes budget on irrelevant clicks that never convert.
2. Poor Campaign Structure
Ad groups not strict enough lead to low quality score, poor ad position, and a higher cost per click — eating into your budget with diminishing returns.
3. The Wrong Users At The Wrong Time
Spending money on users who have no budget and no intention of actually buying your service or product — poor targeting wastes your advertising spend.
4. Not Tracking Conversions
It is vital to understand which keywords generate calls, to filter out low converting keywords. Without conversion tracking, you're flying blind with your budget.
5. Lack Of Knowledge In QS/AR
Quality Score and Ad Rank ignorance leads to expensive clicks and lower performing adverts — costing you more for worse placement and fewer conversions.
6. Poor Ongoing Management
Without regular negative keyword additions, new ad groups, bid modifiers, and strategy adjustments — campaigns stagnate and ROI declines over time.

Contact Us

Let's Talk About
Your Project

Ready to grow your business? Get in touch with our expert advertising consultants today and discover how we can help you achieve your commercial goals.

Phone 0808 271 1402
Email info@adconsultancygroup.co.uk
Regional Consultants
London & Essex
Matt Wilkinson
+44 7716 859272 Matt@adconsultancygroup.co.uk
South West
Alex Kiely
+44 7960 635167 alex@adconsultancygroup.co.uk
We typically respond within 24 hours
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