Ad Consultancy Group

Track Every Lead. Understand Every Outcome. Optimise What Actually Drives Growth.

We help businesses capture, connect, and optimise lead data across calls, form fills, online sales, and offline conversions—so every decision is based on reality, not assumptions.

About us

About Ad Consultancy Group

The Ad Consultancy Group was set up with the sole purpose of helping business of all sizes achieve their commercial goals. With over 30 years combined experience, Alex and Matt have worked for some of the biggest print and digital agencies in the UK. They both saw a gap in the market to be able to offer clients everything they would want from a digital marketing programme, but with a consultative approach that focused on what the clients needs and objectives were, above their own.

The Ad Consultancy group provides a one-stop shop for all your digital marketing needs and can also work as consultants providing valuable feedback on all other advertising mediums to ensure its clients marketing budgets are generating the very best possible return.

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What We Offer

Our Services

From strategy to execution — we provide comprehensive digital marketing solutions designed to grow your business and maximise your ROI.

01
Advertising Consultancy
We can guide and advise you on all forms of advertising, online and offline, ensuring your budget delivers maximum impact.
Strategy Planning ROI
02
Pay Per Click
Successful ad campaigns that leverage the Google Ads platform to drive targeted traffic and conversions.
Google Ads PPC Conversion
03
Search Engine Optimisation
We conduct white hat website optimisation that increases your organic search engine rankings and visibility.
SEO Organic Rankings
04
Reputation Management
We monitor, influence, and maintain how your brand is perceived online — tracking reviews, mentions, and sentiment across all channels to protect your reputation and build lasting trust.
Reviews Brand Protection PR
05
Social Media Management
Full-service management across Facebook, Instagram, and LinkedIn — combining strategy, content creation, community engagement, and performance tracking to maximise your return.
Facebook Instagram LinkedIn
06
Conversion Optimisation
We show you how to turn visitors into paying customers through data-driven testing and optimisation.
CRO A/B Test Analytics
07
Website Design
Every site we build is completely bespoke — designed from the ground up to reflect your brand, convert visitors into customers, and perform at speed across all devices.
Bespoke Design Responsive SEO-Ready
08
AI Strategy & Consultancy
End-to-end AI consulting — from readiness assessment to full-scale deployment. We help enterprises unlock intelligent growth with ethical, scalable AI solutions.
AI Strategy MLOps Generative AI
Our Process — CodexBeam
How We Work

Our Proven Process for Growth

From first conversation to measurable results — here's exactly how we build and execute your digital marketing strategy.

Step 01
Discovery & Consultation
We start by deeply understanding your business — your goals, target audience, competitors, and current challenges. Our consultants with 60+ years of combined experience ask the right questions to build a complete picture before advising anything.
Business audit Competitor analysis Goal setting
01
02
Step 02
Strategy & Campaign Planning
We design a fully integrated digital strategy tailored to your business — selecting the right channels from PPC, SEO, social media, reputation management, and conversion optimisation. Every decision is data-backed and commercially focused.
Channel selection Budget planning KPI definition
Step 03
Execution & Optimisation
Our team executes campaigns across every agreed channel — building ads, optimising your website for search, managing your social presence, and improving conversion rates. We challenge strategies continuously, analyse live data, and refine for maximum ROI.
Google Ads / PPC SEO Social ads CRO
03
04
Step 04
Reporting & Long-Term Growth
We showcase results with transparent, plain-English reporting — traffic, leads, conversions, and revenue impact. From there, we unlock new opportunities and scale what's working so your business grows faster and hits commercial goals ahead of schedule.
Monthly reports Data analysis Scaling strategy

Ready to grow your business with a strategy built around your goals?

Get Your Free Consultation
Client Reviews

What Our Clients Say

Real feedback from real clients — here's how we've helped businesses like yours achieve their commercial goals.

"

AD Consultancy Group completely changed how we approach marketing. Our Google Ads were wasting money before — now we're actually getting consistent enquiries every week.

J
James Walker
Client, United Kingdom
"

Really impressed with the communication and results. They explained everything clearly and helped improve our website conversions massively.

S
Sarah Thompson
Client, United Kingdom
"

We've worked with a few agencies before, but these guys are different. Honest, reliable, and they actually deliver what they promise.

D
David Clarke
Client, United Kingdom
"

Our SEO rankings have improved significantly in just a few months. We're getting more organic traffic and better quality leads.

E
Emily Carter
Client, United Kingdom
"

Professional from start to finish. They built us a new website and set up our ads — we started seeing results quicker than expected.

M
Michael Hughes
Client, United Kingdom
"

Straightforward, honest, and results-driven. They helped us cut wasted ad spend and brought in better quality leads. Exactly what we were looking for in a marketing partner.

O
Oliver Bennett
Client, United Kingdom
"

Our SEO rankings have improved significantly in just a few months. We're getting more organic traffic and better quality leads.

E
Emily Carter
Client, United Kingdom
"

Really impressed with the communication and results. They explained everything clearly and helped improve our website conversions massively.

S
Sarah Thompson
Client, United Kingdom
"

Straightforward, honest, and results-driven. They helped us cut wasted ad spend and brought in better quality leads. Exactly what we were looking for in a marketing partner.

O
Oliver Bennett
Client, United Kingdom
"

We've worked with a few agencies before, but these guys are different. Honest, reliable, and they actually deliver what they promise.

D
David Clarke
Client, United Kingdom
"

Professional from start to finish. They built us a new website and set up our ads — we started seeing results quicker than expected.

M
Michael Hughes
Client, United Kingdom
"

AD Consultancy Group completely changed how we approach marketing. Our Google Ads were wasting money before — now we're actually getting consistent enquiries every week.

J
James Walker
Client, United Kingdom
FAQ

Your Questions, Answered

Everything you need to know before getting started — clear, simple, and straight to the point.

1. What does your advertising consultancy service include?

We provide expert guidance on both online and offline advertising strategies. This includes campaign planning, budget allocation, audience targeting, and performance analysis to maximise your return on investment.

PPC allows you to place ads on platforms like Google, where you only pay when someone clicks your ad. We manage everything from keyword research to campaign optimisation to drive targeted traffic and conversions.

SEO is a long-term strategy. Typically, you can start seeing improvements within 3–6 months, depending on competition, current website status, and keyword difficulty.

Yes, we monitor and improve your online presence by promoting positive content, managing reviews, and addressing negative feedback to protect and enhance your brand image.

We run targeted campaigns across major platforms including Facebook, Instagram, and LinkedIn — depending on where your audience is most active.