Frequently Asked Questions
Get answers to the most common questions about our digital marketing services, from SEO and PPC to social media advertising and conversion optimisation.
FAQs
Your Questions, Answered
What makes AD Consultancy Group different from other agencies?
We take a consultative approach that puts your needs and objectives first — not our own sales targets. With combined decades of experience across hundreds of media outlets, we offer one-to-one guidance and fully integrated digital strategies that larger agencies simply can't match at our level of personal service.
Do you offer a free consultation before starting?
Yes! We offer a completely free, no-obligation consultation to understand your business, goals, and challenges. We'll provide honest, expert advice on the best digital marketing programme for you — even if that means recommending something different from what you had in mind.
What services do you offer?
We're a one-stop shop covering: Advertising Consultancy, Pay Per Click (Google Ads), SEO, Reputation Management, Social Media Advertising, Conversion Optimisation, Website Design, and Aerial Drone Filming. Our consultants can also provide valuable feedback on all other advertising mediums — online and offline.
How quickly can I expect to see results?
PPC campaigns can start driving traffic and enquiries within days. SEO is a longer-term strategy — most clients see measurable improvements within 4-8 weeks. Social media advertising typically shows results within 1-2 weeks. We'll give you a realistic timeline during your consultation based on your specific goals.
Do you work with small businesses as well as larger firms?
Absolutely. Our consultancy was set up with the sole purpose of helping businesses of all sizes achieve their commercial goals. We work with SMEs and large-scale firms across multiple industries — our consultative approach adapts to your budget and needs, whatever they may be.
How do I get started?
Simply contact us via our website, email, or phone. We'll arrange a free consultation call to understand your business and objectives. From there, we'll propose a tailored digital marketing programme designed to deliver the very best possible return on your marketing budget.
What does your advertising consultancy cover?
We guide and advise on all forms of advertising — online and offline. Our consultants challenge existing strategies, unlock hidden opportunities, analyse performance data, and showcase measurable results. Whether you need guidance on a specific campaign or a complete marketing overhaul, we've got you covered.
Can you review our existing marketing budget and strategy?
Yes — that's exactly what our consultative approach is designed for. We'll analyse your current marketing spend across all channels, identify where money is being wasted, and recommend adjustments to generate the very best possible return on your investment.
Do you provide ongoing consultancy or just one-off advice?
Both. We offer one-off consultancy sessions for specific projects, as well as ongoing retainer arrangements where we continuously monitor, analyse, and optimise your marketing strategies. Our focus on client retention means we're always looking to build lasting partnerships.
How quickly can PPC campaigns start delivering results?
PPC campaigns can start driving targeted traffic and enquiries within days of going live. However, the real magic happens over the first 2-4 weeks as we gather data, refine targeting, and optimise for the best possible return on your ad spend.
Do you only work with Google Ads?
While we specialise in the Google Ads platform, our PPC expertise extends to Bing Ads and other paid search platforms. During your consultation, we'll recommend the best channels based on your target audience and commercial goals.
What budget do I need for PPC advertising?
There's no one-size-fits-all answer — budgets depend on your industry, competition, and goals. We work with businesses of all sizes and can create effective campaigns across various budget levels. We'll always be transparent about what's achievable within your budget before any commitment.
How long does SEO take to show results?
SEO is a long-term strategy. Most clients see measurable improvements in organic rankings within 4-8 weeks, with significant gains by month 3-6. We use only white hat techniques — sustainable, ethical strategies that build lasting organic growth rather than quick wins that disappear.
Do you guarantee page 1 rankings on Google?
No ethical SEO agency can guarantee page 1 rankings — Google's algorithm is constantly evolving. What we do guarantee is proven white-hat website optimisation, transparent reporting, and continuous improvement that steadily increases your organic search visibility over time.
What's included in your SEO service?
Our SEO service covers comprehensive keyword research, on-page optimisation, technical SEO improvements, content strategy recommendations, and regular performance reporting. Everything is tailored to your specific business goals and industry.
Which social media platforms do you advertise on?
We create and manage campaigns across all major platforms — Facebook, Instagram, LinkedIn, TikTok, and X (Twitter). We'll recommend the best platforms based on where your target customers actually spend their time.
How do you target the right audience?
We use advanced audience targeting including demographics, interests, behaviours, custom audiences, and lookalike audiences. Our laser-targeted approach ensures your ads reach the people most likely to become paying customers — not just random viewers.
Can you handle both ad creative and campaign management?
Yes — we're a fully integrated consultancy. We can handle everything from ad creative and copywriting to campaign setup, daily management, and performance optimisation. You can be as hands-on or hands-off as you prefer.
What types of websites do you design?
We design and develop conversion-optimised, fully responsive websites for businesses of all sizes — from brochure sites and landing pages to full eCommerce stores. Every site is built with both user experience and search engine visibility in mind.
Will my website be mobile-friendly?
Absolutely. Every website we build is fully responsive and tested across all devices — mobile, tablet, and desktop. With the majority of web traffic now coming from mobile devices, this isn't optional — it's essential for both user experience and SEO rankings.
Can you redesign my existing website?
Yes — we often help businesses refresh outdated websites. We'll assess your current site, identify what's working and what isn't, and create a modern, conversion-optimised design that better represents your brand and drives results.